Foreign Companies Dominate Hungary’s B2C Scene

2021. szeptember 10.

bne IntelliNews

E-commerce is the engine of growth of the Hungarian retail sector, with double-digit growth in the last decade or so, but the market is dominated by foreign companies and is less developed than in the neighbouring Czech Republic.

B2C online sales accounted for about 7% of total retail sales in Hungary last year. This is below the EU average and is even considered low compared to other CEE countries.